Responsive Website Tips 'n Tools
Is your responsive websites message in the media?
Find, create and organize your responsive website media . . .
Do you have media items that you want posted to the website? Some of these may be your own and some may be from a * franchise, * supplier or even * news specials of your business.
They could be items such as the following:
Here is why . . .
* Many of these sources clearly (or unclearly) place restrictions on the use of their media. You will either need to purchase the right to use their media on your responsive website or you may not be able to use them at all. To ignore their restrictions and digital rights is to invite possible costly DRM legal problems.
So before you even consider using them on your responsive website you should ask yourself this question, "Do I have a Digital Rights Management release and legal right to use their media on my website?". If you are not sure you should not assume that you do. I recommend contacting them directly and getting a release in writing to protect yourself the best you can should DRM questions come up in the future.
MP3, music and DRM issues . . .
The above DRM recommendation especially applies to mp3 audio, video and digital recorded music. Do not assume you can use the artists work on your responsive website without their written approval or having paid the required fees for that use. There are some royalty free music resources out there but generally that is not the kind of music you were planning on putting on your site so they seldom fill the objective you had in mind.
Photos, faces and real people . . .
Do you have a sign off release for all people (recognizable faces) who may be on the media or in the photo? This is showing up more and more in the news as if your site starts to appear to be making money anyone who thinks their image has helped contribute to that revenue may want to seek "their fair share" of it.
It is probably best to try and avoid this issue entirely if possible. If you can not then be sure to secure a standard written model image sign-off contract. If you have concerns I recommend you see a specialized attorney for legal counsel for your state and country. There may also be para-legal services that have forms, resource information, and referral services that may be of help to you.
Royalty Free Photos and other media . . .
One solution is to use a "royalty free" website to research and purchase quality stock content you can use on your site. They have to deal with the DRM for the artistic works they sell so that normally takes that burden off you. For photos, graphics and images you can find millions of quality affordable items on the web.
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