Search Engine & Business Directory Submissions
This area is foundational and important to your business website. Getting your site listed within these resources is just the beginning of the process. The success of your business website depends on learning how to convert search engine traffic and business directory listings into pre-determined call to action behaviors and sales. A very big part of that success will be determined by your unique quality content, call to actions and value offers of your overall website marketing strategy.
The following are examples of business listing services that you may want to research and submit your business site to for a listing. These resources can help you get your website into the world wide web mix to build new "funnels" of traffic to your website.
Local Community Connections
Trade or Industry Connections
I stay flexible, current and adaptive in search engine and business directory submissions.
A big change in organic search returns and listings is the latest restructure of the local search return pages that helps to monetize Google Places. This looks to have drastically and maybe forever effected how the top ten free organic listings will appear on the return page. Most all of the top ten sites now fall well down below the fold with 2 to 3 or more scrolls down to be found, so they may never be seen by the average viewer. I have seen this negative effect in the overall click statistics over the past few years. It's apparent to me that local business will need to develop their own methods of traffic generation moving into the future. You should not rely on the previous 14 year experience or perceptions of what a search engine can do for your business. It would be wise to research, experiment and develop some "old school" and "some new school" marketing methods!
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