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Website Design, Web Hosting
Webmaster Support Services
Webmaster Support Services
Website Design, Web Hosting
Webmaster Support Services
Webmaster Support Services
Serving most all classic web biz sites within the USA!
PO Box 27736
Prescott Valley
Arizona 86312
(928) 227-1202
Prescott Valley
Arizona 86312
(928) 227-1202
•specializing in . . .
• Web Site Design
• Web Site Hosting
• Web Site Support
• Web Site Design
• Web Site Hosting
• Web Site Support
•local custom web services for. . .
• Prescott • Cottonwood • Sedona
• Prescott Valley • Chino Valley
• and all Yavapai County, Arizona
• Prescott • Cottonwood • Sedona
• Prescott Valley • Chino Valley
• and all Yavapai County, Arizona
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Webmaster - "Tips 'n Tools" - Web Directory -- Page "X"
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Is your site a "living website"?
The importance of keeping your content updated, fresh and current.
First impressions mean a lot . . .
We're sure you too have visited a site that seemed relevant to your search and then after reading into it a ways you discovered the information was 4 or 5 years old and was presenting subject matter that was outdated. What a disappointment to find out your time was mostly wasted and you will need to start the search process over. Even worse is when you get to a site that seems interesting and relevant but the links to external resources of interest are returning "no page found" errors. Someone created the site and then just left it there. Do you ever go back to that site? Probably not!
The human factor . . .
Keeping your content current, fresh and updated with all your links working as intended is going to be critical to building a happy return visitor rate and it will be especially important in maintaining your website "stickiness". Whether you build your own site or pay someone else to do it you will need to make a commitment to form a plan to review your content and keep it updated.
We have coined the word "living websites" having not seen this terminology used anywhere else on the web to help define a concept of keeping your website updated with current and useful content. Whether you are a retail site with product descriptions and pricing, a resource information site or just a brochure type website this will be critical to the long term success. Years of statistics and studies consistently reveal that people will leave and may never come back if they find your content is outdated and your links are not functioning as intended.
The SE factor . . .
The major search company's know this. They design into their SE algorithms some ability to determine how old your content is and of course they attempt to crawl out through your external links. If your content is months to years old (this can be easily determined by them from the date field on the file) or your links are returning 404's (page not found server error messages) you can be assured it will be unlikely your site will SERP in the top 10 to 30 organic search returns.
Just think about it a minute. The SE's exist, grow, beat out their competition and ultimately make large passive revenues because they get very good at returning the most relevant and current information. Information from websites that are "trusted" and worth your time investment to review and use. It is their objective to figure out how to remove everything else from their top 30 returns and return only the best. So, current updated and relevant content with working links are top on the "win" list for both humans and SE's.
Our mission is to help you get this done right . . .
We built our support and service programs on this concept so that you can very cost effectively keep your content updated on a "as needed" and monthly basis. We removed the hassles, resistance and the whining out of the process to provide our clients with the tools to submit their content as needed, easily and accurately so that we can format, mark up and post it quickly and correctly to their website for them. We highly encourage you to take advantage of this opportunity to build a content rich and very usable website that real people will find meaningful and the SE's will rate high in their returns.
We stress that in the long run the bottom line is your text and link content is really far more important than the visual fluff. The fancy visual fluff often wears off very fast (sometimes in the first 5-10 seconds) yet your current, timely and relevant content will most likely keep people coming back and using your site for years to come and the top SE's flagging your site to be crawled and re-indexed on a regular basis.
Next - learn how to submit your completed website to 100's of FREE web directories and the top SE's . . .
The importance of keeping your content updated, fresh and current.
First impressions mean a lot . . .
We're sure you too have visited a site that seemed relevant to your search and then after reading into it a ways you discovered the information was 4 or 5 years old and was presenting subject matter that was outdated. What a disappointment to find out your time was mostly wasted and you will need to start the search process over. Even worse is when you get to a site that seems interesting and relevant but the links to external resources of interest are returning "no page found" errors. Someone created the site and then just left it there. Do you ever go back to that site? Probably not!
The human factor . . .
Keeping your content current, fresh and updated with all your links working as intended is going to be critical to building a happy return visitor rate and it will be especially important in maintaining your website "stickiness". Whether you build your own site or pay someone else to do it you will need to make a commitment to form a plan to review your content and keep it updated.
We have coined the word "living websites" having not seen this terminology used anywhere else on the web to help define a concept of keeping your website updated with current and useful content. Whether you are a retail site with product descriptions and pricing, a resource information site or just a brochure type website this will be critical to the long term success. Years of statistics and studies consistently reveal that people will leave and may never come back if they find your content is outdated and your links are not functioning as intended.
The SE factor . . .
The major search company's know this. They design into their SE algorithms some ability to determine how old your content is and of course they attempt to crawl out through your external links. If your content is months to years old (this can be easily determined by them from the date field on the file) or your links are returning 404's (page not found server error messages) you can be assured it will be unlikely your site will SERP in the top 10 to 30 organic search returns.
Just think about it a minute. The SE's exist, grow, beat out their competition and ultimately make large passive revenues because they get very good at returning the most relevant and current information. Information from websites that are "trusted" and worth your time investment to review and use. It is their objective to figure out how to remove everything else from their top 30 returns and return only the best. So, current updated and relevant content with working links are top on the "win" list for both humans and SE's.
Our mission is to help you get this done right . . .
We built our support and service programs on this concept so that you can very cost effectively keep your content updated on a "as needed" and monthly basis. We removed the hassles, resistance and the whining out of the process to provide our clients with the tools to submit their content as needed, easily and accurately so that we can format, mark up and post it quickly and correctly to their website for them. We highly encourage you to take advantage of this opportunity to build a content rich and very usable website that real people will find meaningful and the SE's will rate high in their returns.
We stress that in the long run the bottom line is your text and link content is really far more important than the visual fluff. The fancy visual fluff often wears off very fast (sometimes in the first 5-10 seconds) yet your current, timely and relevant content will most likely keep people coming back and using your site for years to come and the top SE's flagging your site to be crawled and re-indexed on a regular basis.
Next - learn how to submit your completed website to 100's of FREE web directories and the top SE's . . .
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