 |
|
|
|
|
Website Design, Web Hosting
Webmaster Support Services
Webmaster Support Services
Website Design, Web Hosting
Webmaster Support Services
Webmaster Support Services
Serving most all classic web biz sites within the USA!
PO Box 27736
Prescott Valley
Arizona 86312
(928) 227-1202
Prescott Valley
Arizona 86312
(928) 227-1202
•specializing in . . .
• Web Site Design
• Web Site Hosting
• Web Site Support
• Web Site Design
• Web Site Hosting
• Web Site Support
•local custom web services for. . .
• Prescott • Cottonwood • Sedona
• Prescott Valley • Chino Valley
• and all Yavapai County, Arizona
• Prescott • Cottonwood • Sedona
• Prescott Valley • Chino Valley
• and all Yavapai County, Arizona
|
|
Webmaster - "Tips 'n Tools" - Web Directory -- Page "U"
|
Does your website help create a sense of urgency?
Everyone from the smallest web marketer to the massive research and analytical resources of Google is discovering that just posting your content is not hardly enough to create a decision action any more. Years ago in the '90's that probably worked as the internet was new and in it's infancy.
From infancy to maturity . . .
Well, now it is almost 15 years later and we have all matured. We are all looking for something more. Something more convincing with some added value and incentive. Besides there a hundreds of sites we can choose from that may have what we are looking for too. So, unless we have felt a "sense of urgency" that this is the site, that this is the time, and we had better decide right now we are most likely to keep looking or put off the decision until later.
This is industry wide, researched and documented. We have read where some research resources are saying it may take up to 8 visits before someone will purchase an item from a new website. Wow - lets hope that stat is not accurate.
How to create a legitimate "sense of urgency" on the web . . .
There are some really simple methods and website features you can legitimately include into your site to help create a "sense of urgency" and value. If you stop and think about it we have all been doing this in our businesses and responding to this same motivation ourselves when we make purchases most all our lives. It is called a "sale" or a "special" or better yet it is now a "web coupon" that you can print out on your very own printer or a special web "code" you can enter into the check out form to get the special discount or offer.
In order for this to be perceived as a legitimate offer and real value it must be organized, timely, well maintained and ideally be a real and valuable time specific offer. Similar to the kind of marketing the big box stores and the grocery stores run every week of the year or even the coupon booklets you get in the mail every month that are full of local merchant products and services and special offers. If you think of it like that you will not be too far off on how to visualize and create a years worth of special offers to be posted up to your site at the appropriate time.
Again "living websites" move to the top . . .
Do you see the underlying theme and best practice principle here? Once again it's the "living website" that moves to the top. Your users do not come back to find the same old offer every month which tends to just deprecate any real value and sense of urgency - rather - as they return they see a well organized - timely - seasonal - urgent - special offer of real value to them . . . and they will be back for more!
We specialize in the design and mark up of printer friendly coupons that encourage your users to use them regularly. Not just for ease of selection and use but they also will not be burning up their expensive color ink cartridges printing out your coupons. We also do not shy away or whine about putting up 6 to 10 of them based on your product and services. The more the better! Ideally, you want to give them several choices and options so they can easily find the ones that are desired and valuable to them.
Our website design and support service programs are built on this foundation with the objective to cost effectively help you keep your content updated, current, meaningful, timely and alive! We also specialize in building banner ads (from gif and jpg to flash) that help create awareness and trigger a click through decision. We additionally custom design and create local advertisement resources to help promote and build website awareness and pull clicks into our client websites.
Next - now that you have compiled your site details find out how to write unique and original content with it . . .
Everyone from the smallest web marketer to the massive research and analytical resources of Google is discovering that just posting your content is not hardly enough to create a decision action any more. Years ago in the '90's that probably worked as the internet was new and in it's infancy.
From infancy to maturity . . .
Well, now it is almost 15 years later and we have all matured. We are all looking for something more. Something more convincing with some added value and incentive. Besides there a hundreds of sites we can choose from that may have what we are looking for too. So, unless we have felt a "sense of urgency" that this is the site, that this is the time, and we had better decide right now we are most likely to keep looking or put off the decision until later.
This is industry wide, researched and documented. We have read where some research resources are saying it may take up to 8 visits before someone will purchase an item from a new website. Wow - lets hope that stat is not accurate.
How to create a legitimate "sense of urgency" on the web . . .
There are some really simple methods and website features you can legitimately include into your site to help create a "sense of urgency" and value. If you stop and think about it we have all been doing this in our businesses and responding to this same motivation ourselves when we make purchases most all our lives. It is called a "sale" or a "special" or better yet it is now a "web coupon" that you can print out on your very own printer or a special web "code" you can enter into the check out form to get the special discount or offer.
In order for this to be perceived as a legitimate offer and real value it must be organized, timely, well maintained and ideally be a real and valuable time specific offer. Similar to the kind of marketing the big box stores and the grocery stores run every week of the year or even the coupon booklets you get in the mail every month that are full of local merchant products and services and special offers. If you think of it like that you will not be too far off on how to visualize and create a years worth of special offers to be posted up to your site at the appropriate time.
Again "living websites" move to the top . . .
Do you see the underlying theme and best practice principle here? Once again it's the "living website" that moves to the top. Your users do not come back to find the same old offer every month which tends to just deprecate any real value and sense of urgency - rather - as they return they see a well organized - timely - seasonal - urgent - special offer of real value to them . . . and they will be back for more!
We specialize in the design and mark up of printer friendly coupons that encourage your users to use them regularly. Not just for ease of selection and use but they also will not be burning up their expensive color ink cartridges printing out your coupons. We also do not shy away or whine about putting up 6 to 10 of them based on your product and services. The more the better! Ideally, you want to give them several choices and options so they can easily find the ones that are desired and valuable to them.
Our website design and support service programs are built on this foundation with the objective to cost effectively help you keep your content updated, current, meaningful, timely and alive! We also specialize in building banner ads (from gif and jpg to flash) that help create awareness and trigger a click through decision. We additionally custom design and create local advertisement resources to help promote and build website awareness and pull clicks into our client websites.
Next - now that you have compiled your site details find out how to write unique and original content with it . . .
|