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Webmaster Tips 'n Tools
How do you develop well organized, meaningful and current content?
In the next few pages I will suggest several simple methods you can use that will help you create your original content.
Understanding and creating content that your customer, client, site user is searching for is essential to developing a website that will be ranked and indexed properly by the search engines and most importantly to continue to provide relevant content that will continue to bring real customers and site users back to your website.
My objective in this section is to help you visualize and create a simple fun process to think through, find, create and organize the primary and essential information that you will need to communicate your services, products, resources and most importantly your website message.
Set a time frame and a goal plan to complete the process. . .
In order to not get bogged down for weeks and months with this project make up your mind to complete the essential information topics within 7 to 14 days. Start out on day one by thinking about and noting the essential content that will be necessary to communicate your site message. You will find my outline suggestions in the next few articles.
Be realistic, open minded, prepared to learn through the process . . .
Let's face it. This is not what most of us do on a daily basis. Writing and rewriting text content, organizing, expressing our mission, goals, objectives, product and service benefits, defining and communicating our website message by creating motiving content and media is just not what you do everyday. So this can be very difficult to get started doing and often gets put off. Plan ahead, set a day and time, and start slow then work up to a creative pace that you are comfortable with.
Make it a fun and positive work session . . .
Studies have shown that if you mentally decide to make this a fun time you will be more motivated to do it. Some simple suggestions I find might work for you, for example, if you enjoy a good cup of coffee be sure to put a pot of your favorite coffee on just before you sit down to start the project. Let the aroma fill your work area - enjoy the first few moments! Put your favorite music on quietly in the background. Take a break now and then and do something to reward yourself for completing that section. You can do it! Stay focused on creating content that is simply speaking your message to a real person just as if they were standing right there in front of you.
You may be surprised to see how simple yet important this is for "brick and mortar", service and professional local businesses that are not likely to be branded and well known. Most of us in this category of business seldom are doing what we do solely for monetary purposes and we often enjoy our career choice so much that we do what we do for many other reasons than just the money. No one else can really communicate that "fire" and passion for us. The most successful of businesses figure out how to communicate their passion, fire and uniqueness in their own original mission driven messages. You really can not scrape and copy this from somewhere else on the web. It has to come from within you to be real and come across as legit.
The wrong way to get this done . . .
Unfortunately for many small businesses and dba websites they choose the fast way out by looking at their competitors websites and trying to "scrape" that into theirs. These copy cat, scraped or even affiliate duplicate content sites often cause their site message to become muddled and confused, going off in many directions with no central theme or mission. They lack real passion and purpose for existing - the "fire" and driving purpose - which becomes the "why you should stay here and do business with us because we love what we do and we do it better" than anyone else kind of message energy which can become one of the primary motivating factors behind many successful local websites and businesses.
Scraping other websites will also end up a waste of their time as the SE's know exactly how to determine this as duplicate content and will most likely "sandbox" their website so it does not return high in the SERPs if it returns at all or they eventually get into trouble with DRM and copyright issues. Please do not do this. It is not good for you or the www!
Next . . .
how to create unique, original website content.
In the next few pages I will suggest several simple methods you can use that will help you create your original content.
Understanding and creating content that your customer, client, site user is searching for is essential to developing a website that will be ranked and indexed properly by the search engines and most importantly to continue to provide relevant content that will continue to bring real customers and site users back to your website.
My objective in this section is to help you visualize and create a simple fun process to think through, find, create and organize the primary and essential information that you will need to communicate your services, products, resources and most importantly your website message.
Set a time frame and a goal plan to complete the process. . .
In order to not get bogged down for weeks and months with this project make up your mind to complete the essential information topics within 7 to 14 days. Start out on day one by thinking about and noting the essential content that will be necessary to communicate your site message. You will find my outline suggestions in the next few articles.
Be realistic, open minded, prepared to learn through the process . . .
Let's face it. This is not what most of us do on a daily basis. Writing and rewriting text content, organizing, expressing our mission, goals, objectives, product and service benefits, defining and communicating our website message by creating motiving content and media is just not what you do everyday. So this can be very difficult to get started doing and often gets put off. Plan ahead, set a day and time, and start slow then work up to a creative pace that you are comfortable with.
Make it a fun and positive work session . . .
Studies have shown that if you mentally decide to make this a fun time you will be more motivated to do it. Some simple suggestions I find might work for you, for example, if you enjoy a good cup of coffee be sure to put a pot of your favorite coffee on just before you sit down to start the project. Let the aroma fill your work area - enjoy the first few moments! Put your favorite music on quietly in the background. Take a break now and then and do something to reward yourself for completing that section. You can do it! Stay focused on creating content that is simply speaking your message to a real person just as if they were standing right there in front of you.
You may be surprised to see how simple yet important this is for "brick and mortar", service and professional local businesses that are not likely to be branded and well known. Most of us in this category of business seldom are doing what we do solely for monetary purposes and we often enjoy our career choice so much that we do what we do for many other reasons than just the money. No one else can really communicate that "fire" and passion for us. The most successful of businesses figure out how to communicate their passion, fire and uniqueness in their own original mission driven messages. You really can not scrape and copy this from somewhere else on the web. It has to come from within you to be real and come across as legit.
The wrong way to get this done . . .
Unfortunately for many small businesses and dba websites they choose the fast way out by looking at their competitors websites and trying to "scrape" that into theirs. These copy cat, scraped or even affiliate duplicate content sites often cause their site message to become muddled and confused, going off in many directions with no central theme or mission. They lack real passion and purpose for existing - the "fire" and driving purpose - which becomes the "why you should stay here and do business with us because we love what we do and we do it better" than anyone else kind of message energy which can become one of the primary motivating factors behind many successful local websites and businesses.
Scraping other websites will also end up a waste of their time as the SE's know exactly how to determine this as duplicate content and will most likely "sandbox" their website so it does not return high in the SERPs if it returns at all or they eventually get into trouble with DRM and copyright issues. Please do not do this. It is not good for you or the www!
Next . . .
how to create unique, original website content.
