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Webmaster Tips 'n Tools
What is your website message?
Once you understand and define your mission it is now important to communicate your mission clearly in your website message.
Your website core message will flow naturally out of your mission statement. It can range from simply listing, presenting and explaining your products and services to, complex and more detailed information as to how those items can benefit your viewer onto comparisons or information that show how you and yours stand out and perform better than your competition. Even the type and quality of original content that you develop and place on your site conveys a subtle yet powerful message about your real mission and purpose of the website.
Example: For some complex service businesses simply providing original, valuable and meaningful industry specific reference material can convey the message that you are well informed, ethical, adhere to industry standards and are a fair and reasonable resource who is obviously able and interested in assisting and benefiting the customer / client even before a sale has been made.
Your message must strike a home run . . .
It is important that in the first few seconds that a new user opens and views your site that they not only find it appealing and comfortable "to them" visually but that your site purpose and your core message is immediately clear to them. This is not difficult to accomplish if one considers the intended and effective use of the standard top visual elements of a typical website ie the title bar, graphic header area, menu bars, and bolded paragraph headers.
Next . . .
key web pages used for message and mission communication.
Once you understand and define your mission it is now important to communicate your mission clearly in your website message.
Your website core message will flow naturally out of your mission statement. It can range from simply listing, presenting and explaining your products and services to, complex and more detailed information as to how those items can benefit your viewer onto comparisons or information that show how you and yours stand out and perform better than your competition. Even the type and quality of original content that you develop and place on your site conveys a subtle yet powerful message about your real mission and purpose of the website.
Example: For some complex service businesses simply providing original, valuable and meaningful industry specific reference material can convey the message that you are well informed, ethical, adhere to industry standards and are a fair and reasonable resource who is obviously able and interested in assisting and benefiting the customer / client even before a sale has been made.
Your message must strike a home run . . .
It is important that in the first few seconds that a new user opens and views your site that they not only find it appealing and comfortable "to them" visually but that your site purpose and your core message is immediately clear to them. This is not difficult to accomplish if one considers the intended and effective use of the standard top visual elements of a typical website ie the title bar, graphic header area, menu bars, and bolded paragraph headers.
Next . . .
key web pages used for message and mission communication.
