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Webmaster Tips 'n Tools
A "real life" mission discovery and formulation example.
Here one of my own. Over 25 years ago when I was deciding what I really wanted to do next after selling a small biz that I had the opportunity to develop and work for the previous 6 years I realized I needed to take a month, to explore, re-center and get my mind clear and in a place to review and decide.
Who is your target market?
I quickly came to the realization that what I had needed the most in the previous few years was someone in the computer industry who could honestly guide me to the right hardware and software that would have saved me an immense amount of time and manual book keeping effort. But all I had found were sales persons eager to just sell me whatever they had on the shelf without even looking into the unique data processing issues of my small business.
Needs and problems are really opportunities . . .
It struck me that there could be a very solid opportunity to fill that "niche target market need" for other small businesses who were in a similar situation. First with an ethical review process, then with the correct products and finally with a good followup support service. In other words, to provide to others what I had needed but could not find in the market mix around me at the time. I set out to learn all about computers and how to place quality software in the right work place. This was called "vertical marketing" in those days. I worked that out into a business mission plan and statement as follows . . .
Example of a "real life" mission statement . . .
" to help small businesses find the hardware and software that best meets their needs and budget and then assist them to the best of my abilities in helping make those items do what they really need them to do."
My mission, which became my function and purpose became their reason for doing business with me as I would become their resource to resolve their computer problems.
So what is your business website mission!
Be sure to understand and define your mission first. It is very important and it will most likely determine the next relevant element of a successful website . . . your message.
Next . . .
be sure to include your website mission in your site message.
Here one of my own. Over 25 years ago when I was deciding what I really wanted to do next after selling a small biz that I had the opportunity to develop and work for the previous 6 years I realized I needed to take a month, to explore, re-center and get my mind clear and in a place to review and decide.
Who is your target market?
I quickly came to the realization that what I had needed the most in the previous few years was someone in the computer industry who could honestly guide me to the right hardware and software that would have saved me an immense amount of time and manual book keeping effort. But all I had found were sales persons eager to just sell me whatever they had on the shelf without even looking into the unique data processing issues of my small business.
Needs and problems are really opportunities . . .
It struck me that there could be a very solid opportunity to fill that "niche target market need" for other small businesses who were in a similar situation. First with an ethical review process, then with the correct products and finally with a good followup support service. In other words, to provide to others what I had needed but could not find in the market mix around me at the time. I set out to learn all about computers and how to place quality software in the right work place. This was called "vertical marketing" in those days. I worked that out into a business mission plan and statement as follows . . .
Example of a "real life" mission statement . . .
" to help small businesses find the hardware and software that best meets their needs and budget and then assist them to the best of my abilities in helping make those items do what they really need them to do."
My mission, which became my function and purpose became their reason for doing business with me as I would become their resource to resolve their computer problems.
So what is your business website mission!
Be sure to understand and define your mission first. It is very important and it will most likely determine the next relevant element of a successful website . . . your message.
Next . . .
be sure to include your website mission in your site message.
